MEDIA ADVISORY
FOR IMMEDIATE RELEASE
Food Banks Alberta to Launch First-ever “Together at the Table” Event and Campaign
Albertans Invited to Unite Together at the Table for First-Ever Family Day Chili Dinner to Help Provide Chili Meals to Thousands of Families
(February 7, 2022) Edmonton, AB – Media are invited to join Food Banks Alberta for the launch of “Together at the Table” in partnership with Loblaws City Market and Independent Grocers this Thursday, February 10, 2022 at 10 am at Loblaws City Market.
Together at the Table Backgrounder
This Family Day (Monday, February 21, 2022), Food Banks Alberta is inviting Albertans to unite Together at the Table in local communities for the first-ever FREE virtual event to enjoy a chili dinner together with entertainment and special guests including cooking demonstrations, music performances and more!
The event aims to raise awareness that food banks in communities across Alberta are open, safe, and accessible to families, regardless of their situations.
Why Chili?
“The answer is simple. Chili has cowboy roots; just like Alberta. It’s a simple, hearty, and soul-filling dish that can be enjoyed after a long day of family-centered activities like skating or snowshoeing. The best part? Chili ingredients are readily available in food bank hampers,” says Arianna Scott, CEO of Food Banks Alberta.
In addition, Food Banks Alberta has partnered with Loblaws City Market and Independent Grocer locations in Alberta communities where people can purchase a $10 chili pack for a local food bank family.
According to the 2021 HungerCount Report by Food Banks Canada, food banks across Alberta experienced a 30% increase in access last March; one of the highest in the country.
The media is invited to join the Chili Pack launch event, and Together at the Table event preview:
When: Thursday, February 10, 2022
Time: 10:00 AM – 10:30 AM
10 AM: Event Begins
10 – 10:15 AM: Remarks from Arianna Scott, CEO, Food Banks Alberta, and
John Lake, Loblaws Senior Director, Market Franchise, Operations West
10:30 AM: Event Concludes
Where: Loblaws City Market (Brewery District)
12060 104 Avenue NW, Unit 101, Edmonton, AB
Who: Arianna Scott, CEO Food Banks Alberta
Loblaws City Market, Edmonton Brewery District
Interview opportunities will be available following the event.
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